If you’re trying to understand why legacy media is collapsing—and is being replaced by organizations like The Free Press—the downfall of Vice is a helpful case study.
I lived in Montreal at the time Vice was founded (mid 1990s), in the same area where it was founded, hipster central, basically - Saint Lawrence Blvd, plateau and environs. I knew of the 'zine' as it was, and for sure the founders were all crazy libertines - sex, drugs and rock and roll, 100%, at full speed. I continued to casually observe the rise of the brand (I was never really a fan but a casual reader) and maybe 15 years ago it became insufferable, and it was clear it was insane and would eventually die. Get woke, go broke, was never truer.
This may be the first real case of "Go woke, go broke".
For reals. I love that tag line. Should be a stick, on a t-shirt...make some swag with it.
I lived in Montreal at the time Vice was founded (mid 1990s), in the same area where it was founded, hipster central, basically - Saint Lawrence Blvd, plateau and environs. I knew of the 'zine' as it was, and for sure the founders were all crazy libertines - sex, drugs and rock and roll, 100%, at full speed. I continued to casually observe the rise of the brand (I was never really a fan but a casual reader) and maybe 15 years ago it became insufferable, and it was clear it was insane and would eventually die. Get woke, go broke, was never truer.