A 1970s Study Reveals an Uncomfortable Truth About Morality
The Darley-Batson study (1973) suggests we very well might be capable of doing things we believe ourselves incapable of doing—based on the situation in which we find ourselves.
It’s natural for individuals to think of people as either moral or immoral, but the reality is more complicated.
In his best-selling book The Tipping Point (2000), Malcom Gladwell cites several compelling studies that suggest morality and behavior are largely situational.
Take, for example, the Darley-Batson study (1973), which was inspired by the Bible’s tale involving a Samaritan woman who helped Jesus. The study ran as follows (per Gladwell):
Darley and Batson met with a group of seminarians, individually, and asked each one to prepare a short, extemporaneous talk on a given biblical theme, then walk over to a nearby building to present it. Along the way to the presentation, each student ran into a man slumped in an alley, head down, eyes closed, coughing and groaning. The question was, who would stop and help?
Darley and Benson introduced several variables to determine what might make a seminarian more or less likely to stop and help the “distressed” person. The researchers asked various questions—e.g. did the seminarian enter the seminary for their own spiritual fulfillment or to help others—and gave various sets of instructions. Some were told the Good Samaritan story immediately before he passed the man in the alley, others were not. Some were told to hurry because they were running behind schedule, while some were told they could take their time.
The results? Well, if you are thinking that a student who had said he had entered the faith to help others might be more inclined to stop and help the man in the alley, you’d be wrong. Likewise, if you thought someone who had just heard the story of the Good Samaritan might be more inclined to stop and help, you’d also be wrong.
In fact, the authors state: “Indeed, on several occasions, a seminary student going to give his talk on the parable of the Good Samaritan literally stepped over the victim as he hurried on this way.”
What was the one variable that did make a difference? Telling the seminarian he was late. What does that mean? Gladwell has a hypothesis:
What this study is suggesting, in other words, is that the convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior. The words “Oh, you’re late” had the effect of making someone who was ordinarily compassionate into someone who was indifferent to suffering—of turning someone, in that particular moment, into a different person. (emphasis mine)
And the Darley-Batson study is not alone. Other studies—Philip Zimbardo’s prison experiment that saw test subjects take on their roles as guards and prisoners to a troubling degree; the Hartshorne-May experiment that showed vast variation in whether or not children would cheat on tests based on their situational conditions—have yielded similar results.
The troubling conclusion: we very well might be capable of doing (awful) things we believe ourselves incapable of doing based on the situation in which we find ourselves.
To me, the studies are a great warning. One should resist the temptation to take pride in one’s own perceived morality; just be thankful that God or fate has placed you in a position in which (today, at least) you were able to do the right thing.




For the seminarians in question, would it have been a common occurrence to encounter a distressed or more likely apparently indigent individual in the environment of their campus? What conclusions would the seminarian likely have drawn simply from observing one more prone individual suffering from whatever unfortunate decisions that person had made in the last 24 hours or 10 years? Could the seminarian have simply thought “I will let somebody at the venue know about this poor individual, and I will come back after my presentation and check on them“?
Gladwell’s implication seems to be that if you do not stop immediately everything you are doing, and render all aid within your power, to the limits of your money and your life, then you are morally deficient. This seems infantile.
they needed a study for that? And if i recall the in GS the subjects were also priests who had legitimate (according to their dogma) reasons for not helping the victim. Demonstrates how the study reflects the wisdom of the parable. Though I do not suspect that was the point.